There have sure been a lot of developments in the
LaVar Lonzo Ball sneaker drama lately, but none coming like the one that broke Thursday afternoon.
Let’s start with a brief synopsis of what led to Big Baller Brand breaking the Internet on May 4, 2017, shall we?
— FYINTERTAINMENT (@FYINTERTAINMENT) April 28, 2017
If you haven’t been following the LaVar Ball sneaker drama or have no idea who we’re talking about, here’s some background info:
LaVar Ball is Lonzo Ball’s father. Lonzo is a surefire lottery pick in June’s NBA draft, with many prognosticators saying the former UCLA standout is battling Washington’s Markelle Fultz and Kansas’ Josh Jackson as the No. 1 overall selection.
Ball is Life ? pic.twitter.com/eK3voAVvXb
— Big Baller Brand (@bigballerbrand) April 5, 2017
On April 30th, ESPN’s Darren Rovell wrote a story saying that the elder Ball said that Nike, Under Armour, and Adidas had all turned down the chance to be Lonzo’s shoe sponsor. To be fair, the goal was never to be a sponsor, rather a partner.
LaVar Ball responds to Nike exec: 'Big Baller Brand about to be your competition' pic.twitter.com/B5yzCXWJOB
— ☇ASAP Sports News☇ (@ASAP_SportsNews) April 21, 2017
Per Rovell, the elder Ball said: “We’ve said from the beginning, we aren’t looking for an endorsement deal. We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.”
And the asking price is…well…it’s pretty insane.