Leave it to Nike and Kevin Durant to rub it in the haters’ faces that they’re better than anyone else.

During a much-talked about interview on Bill Simmons Podcast, KD toed the company line when it came to talking about one of their biggest competitors.


To make sure it wasn’t an open diss, KD kept the shade low-key and used UA as a reason why local kids from the DMV don’t stay in-house and go to Maryland (sponsored by Under Armour), instead play hoops elsewhere like he did (Durant is a Texas Longhorn).

“I think a lot of kids, to be honest, they don’t choose Maryland unless they play in like an Under Armour [AAU] system coming up,” said Durant “Shoe companies have a real, real big influence on where these kids go. Nobody wants to play in Under Armours, I’m sorry. The top kids don’t because they all play Nike.”



To be fair, Durant is one of Nike’s highest paid athletes with a deal worth around $300 million. His signature shoes, the Nike KD’s, get tons of love from the sneaker megagiant, so of course he will be on constant promo for Nike.

There’s also his new Nike KD 10 colorway that will be released on September 1st which is basically the epitome of pettiness.

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