Music, fashion, and sports all blend together, with each genre complementing each other.
They seem like an unlikely grouping from the surface, but dig a little deeper and it will be as clear as Kevin Durant driving the lane during the NBA Finals.
Can you think about hip-hop without sports apparel?
Can you imagine basketball without dope kicks and fire tracks?
Can you picture where the sneaker companies would be without basketball stars to endorse their shoes and music stars to rep them out and about?
The Shoe That Started It All
The answer is obviously rhetorical.
It’s well-documented that hip-hop artists want to be athletes and athletes want to be rappers.
— Sway Calloway (@RealSway) November 22, 2016
Throw sneakers into the mix and you have a formula for crossover success…and Chris Brown.