The NBA’s social media game is strong and nobody does it quite like Kevin Durant and Joel Embiid.
Sure, LeBron may be the King of Instagram with his 39.1 million followers, but he doesn’t have the same entertainment value as the two aforementioned players.
Damian Lillard and C.J. McCollum’s tweets are also climbing up the rankings, much like the Trail Blazers’ backcourt is climbing in respect among basketball pundits but that still doesn’t hold a candle to KD and The Process.
I don't think ppl will ever be able to admit someone is better than Jordan even if they are lol… https://t.co/DiLT7BLHd5
— Damian Lillard (@Dame_Lillard) August 30, 2017
Over the summer, both Durant and Embiid have given Twitter users some memorable tweets – most notably, Embiid’s savage response to Lonzo Ball being drafted second overall that spawned a bizarre and expensive rivalry with Lonzo’s dad LaVar.
The Sixers’ big man took his $10,00 fine (for an expletive-fuel Instagram message directed at LaVar) with a grain of salt and shrugged it off like we’ve come to expect from Embiid.
That day has finally come ha #TheProcess
— Joel Embiid (@JoelEmbiid) July 8, 2017
Durant’s Twitter game is special.