If you take all of the crazy comments and bizarre beefs out of the equation, LaVar Ball could be considered a genius.
Hear us out.
Ball is a maverick of sports business. Instead of taking an offer with one of the big three shoe companies (Nike, Adidas, Under Armour), the infamous basketball dad decided his kids were going to walk to their own beat.
— Donovan Sharpe (@Donovan_Sharpe) May 5, 2017
He announced to the world Big Baller Brand’s first signature shoe, named after his son Lonzo who was drafted second overall in June draft by the Lakers, would sell for a whopping $495.
To make it even more audacious, the shoes won’t even be shipped until the holidays.
Jay Z shows love for LaVar Ball and the Big Baller Brand: "I bought 3 pairs"https://t.co/7FeOvv67w9
— HotNewHipHop (@HotNewHipHop) August 22, 2017
Calling it a bold move would be the understatement of the year.
But if it works out – and apparently, he’s selling these things – he will instantly be a legend and other athletes could jump on the BBB wagon.
? EXCLUSIVE: LaMelo Ball becomes the first high school player to have his own sneaker.
— SLAM Magazine (@SLAMonline) August 31, 2017
Looking at it now, it seems like all the craziness and bizarre appearances were a marketing ploy.
Why spend money to make money when you can talk your way into millions of dollars in profit?