If you’ve been following the LaVar Ball sneaker drama, there have been a few developments in the past few days. If somehow, someway, you’ve managed to avoid the entire episode, welcome to the show.
Here’s some background info:
LaVar Ball is Lonzo Ball’s father. Lonzo is a surefire lottery pick in June’s NBA draft, with many prognosticators saying the former UCLA standout is battling Washington’s Markelle Fultz and Kansas’ Josh Jackson as the No. 1 overall selection.
Ball is Life ? pic.twitter.com/eK3voAVvXb
— Big Baller Brand (@bigballerbrand) April 5, 2017
On April 30th, ESPN’s Darren Rovell wrote a story saying that the elder Ball said that Nike, Under Armour, and Adidas had all turned down the chance to be Lonzo’s shoe sponsor. To be fair, the goal was never to be a sponsor, rather a partner.
LaVar Ball responds to Nike exec: 'Big Baller Brand about to be your competition' pic.twitter.com/B5yzCXWJOB
— ☇ASAP Sports News☇ (@ASAP_SportsNews) April 21, 2017
Per Rovell, the elder Ball said: “We’ve said from the beginning, we aren’t looking for an endorsement deal. We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.”
— FYINTERTAINMENT (@FYINTERTAINMENT) April 28, 2017
And the asking price is…well…it’s pretty insane.