For six months, LaVar Ball has been all over your TV and news feeds for the always outrageous, sometimes controversial things he’s said.

Looking at it from one perspective, the man is a marketing genius.



Instead of allowing his son Lonzo to take an offer with one of the big three shoe companies – Nike, Adidas, Under Armour – the Ball family patriarch decided his kids were going to walk a mile in their own shoes.

Back in May, Ball announced the family apparel company, Big Baller Brand, would be releasing Lonzo’s first signature shoe, the ZO2, in November and that BBB were taking orders for the $495 kicks.

Then the bizarre, and often crazy, comments and beefs came.

He tried to start some beef with Michael Jordan, he succeeded in feuding with Shaquille O’Neal and Joel Embiid, in fact, the latter cost Embiid $10,000 in a league fine.

There were other controversies, of course, with female sports reporters and former players. He even took Ice Cube up on his four-point shot challenge at the STAPLES Center.

BBB has expanded their line and apparently the ZO2’s are selling well enough. Ball must be doing something right if the NCAA is taking notice, right?

Flip to Page 2 to see LaVar’s latest move that will have you reconsidering how you feel about him…

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