For six months, LaVar Ball has been all over your TV and news feeds for the always outrageous, sometimes controversial things he’s said.
Looking at it from one perspective, the man is a marketing genius.
— Donovan Sharpe (@Donovan_Sharpe) May 5, 2017
Instead of allowing his son Lonzo to take an offer with one of the big three shoe companies – Nike, Adidas, Under Armour – the Ball family patriarch decided his kids were going to walk a mile in their own shoes.
Back in May, Ball announced the family apparel company, Big Baller Brand, would be releasing Lonzo’s first signature shoe, the ZO2, in November and that BBB were taking orders for the $495 kicks.
Jay Z shows love for LaVar Ball and the Big Baller Brand: "I bought 3 pairs"https://t.co/7FeOvv67w9
— HotNewHipHop (@HotNewHipHop) August 22, 2017
Then the bizarre, and often crazy, comments and beefs came.
He tried to start some beef with Michael Jordan, he succeeded in feuding with Shaquille O’Neal and Joel Embiid, in fact, the latter cost Embiid $10,000 in a league fine.
? EXCLUSIVE: LaMelo Ball becomes the first high school player to have his own sneaker.
— SLAM Magazine (@SLAMonline) August 31, 2017
There were other controversies, of course, with female sports reporters and former players. He even took Ice Cube up on his four-point shot challenge at the STAPLES Center.
BBB has expanded their line and apparently the ZO2’s are selling well enough. Ball must be doing something right if the NCAA is taking notice, right?