No matter what Reebok tries (they currently only have four players on their roster after losing Nerlens Noel and Isaiah Thomas earlier this season) or what Adidas attempts (Derrick Rose and a bevy of second-tier players), or how many athletes they sign to endorsements, it doesn’t seem like anything or anyone will get Nike to release its stranglehold on basketball when it comes to shoes.
It’s every young basketball player’s dream: get a contract with a team first, Nike second.
As of 2017, Nike has 11 of the 15 highest paid endorsement deals in sports, including a lifetime contract with LeBron James worth a reported $1 billion.
They aren’t going away anytime soon, folks.
Nike’s “Time To Shine” Collection Just Dropped
To show what a juggernaut they are, Nike dropped four shoes, dubbed the “Time to Shine” collection late last month, that included (from clockwise above) the Nike LeBron 14, Nike KD 9 (Kevin Durant), Nike pG1 (Paul George), and Nike Kyrie 3 (Kyrie Irving).
Steph Is Not Impressed
With all of that said, one would assume that one of the most popular and best players on the face of the planet would also have an endorsement deal with Nike, right?
Well, Steph Curry decided to take a pass.