For months, the Floyd Mayweather vs. Conor McGregor superfight was hyped to be the biggest bout the worlds of boxing and mixed martial arts had ever seen.
The pay-per-view, streaming, and live gate revenues were expected to be astronomical in financial gain.
Turns out, “hype” really described the monetary value, too.
Conor McGregor in WWE is a "no brainer" – Chris Jericho. pic.twitter.com/ygLpmbMmim
— PWM – WWE COVERAGE (@ProWrestlingMag) September 3, 2017
Showtime, who held the rights to the fight are being a little conservative with their pay-per-view reporting, understandably so.
Showtime Sports executive vice president and general manager Stephen Espinoza explained on the Sept. 5th episode of The MMA Hour where the numbers are currently at why the calculations are handled cautiously:
“We have numbers, which are reported, which are expected to grow,” Espinoza said. “With the way pay-per-view works, we get numbers, and then they sort of trickle in going forwards. We are now sort of mid-four millions (Espinoza clarified 4.5 million give or take 100-200k). If we see the growth that we typically see, then we’ll break the record. I don’t want to assume that we’ll get the typical growth, because this is not a typical event. There are many different ways in which this event behaved differently. But we have a very good shot of breaking the record.”
In the end, all the hype, all the blather over Mayweather vs. McGregor was about one achingly obvious thing: money https://t.co/28Vo93UBL0
— The New York Times (@nytimes) August 29, 2017
There’s also the little UFC.tv streaming blunder which could cost Dana White and his promotion big time.
According to MMAJunkie:
The UFC’s online network received the bulk of complaints on social media after fans were booted off the event stream or couldn’t log into their accounts. Many had purchased the event – priced at $99.95 for the high-definition signal – before it started, as the promotion advised.
Some fans were forced to pay twice for the fight card despite missing large portions of the event. Others received the feed well after the start of the main event between McGregor (21-3 MMA, 9-1 UFC, 0-1 boxing) and Mayweather (50-0 boxing) at T-Mobile Arena in Las Vegas.
— #UFC215 (@ufc) August 29, 2017
At least the live gate numbers are in, even if they were nowhere near expectations.