The Toronto Raptors may not have the best duo in the NBA in terms of playing ability, but there’s more to an NBA game than just competing.
Sure, winning is most important, but what separates the NBA from the other popular sports in America is style.
The signature sneaker is ingrained in basketball culture. If you’re not rocking fly kicks on the court, what does that say about your game?
Michael Jordan may be the GOAT on the court, but the Jordan brand has allowed him to stay the GOAT off the court as well.
Take for example, DeMar DeRozan and PJ Tucker.
DeRozan: NIKEiD Kobe XI “Mamba Day”/Tucker: Nike Kobe AD
Now, as a sign of unintentional parity, look to who is the best duo in hoops, Steph Curry and Klay Thompson.
The Splash Brothers without a doubt make up the premier backcourt in the NBA.
They May Be The Best Backcourt In NBA History
Their shoes don’t reflect that though.
It really shouldn’t matter, and in any other sport it wouldn’t, but this is basketball and in basketball, style matters.
Just Ask Russell Westbrook….
It also matters when the CEO of your sneaker brand comes out and basically says your shoe, the brands’ signature basketball shoe isn’t selling.
Which is what Under Armour CEO Kevin Plank said back in April of the Curry 3’s.